The Essence of Couture

Hello, beloved!

During Couture Fashion Week in Paris, the city transforms completely. Booking a hotel room becomes nearly impossible, traffic slows to a standstill, and the schedule is so full that you lose track of time. The fashion capital is buzzing—every look, every appearance is crafted down to the last detail, closely observed by the sharp eyes of the press and thousands watching from behind their screens, eager to catch a glimpse of what fashion will become next.

At first glance, it may seem like a mere spectacle of luxury and extravagance. But in truth, it’s something far deeper.

To me, couture is about talent. About the inspiration that breathes between folds of fabric. About the devotion of designers who turn a concept into art. It’s not just about wearing a dress — it’s about carrying its philosophy, the kind of beauty born in the silence of a studio and revealed under the lights of the runway.

And I truly believe: garments like these must be worn with dignity. To match them — not just outwardly, but inwardly. To be attentive to detail, to feel deeply, to appreciate, and to constantly evolve.

Here are a few unforgettable moments from this season’s journey:

– Elie Saab: pure fantasy — rich colors, intricate textures, and that signature magic that makes every gown feel alive.

– Georges Hobeika: A palette of pastels, crystals, and movement. Light played on every pleat — a modern romanticism wrapped in elegance.

– Ziad Nakad: A breathtaking celebration of celestial shimmer and embroidery — each look like a falling star caught in motion.

– Rami Al Ali: Precise silhouettes and soft drama. His collection whispered power with every clean line and soft, sculptural fold.

– Rahul Mishra: poetic craftsmanship, botanical motifs, and meditative rhythm in every detail. Not just fashion — but fabric woven with philosophy.

– Yanina Couture: Midnight tones, velvet textures, and gowns that glided like shadows. A show that felt like a waltz through a moonlit opera.

– Stéphane Rolland: One of the most special moments of the week. Stéphane himself selected the gown I wore to his show — a gesture I will never forget. His collection was pure sculpture in motion: grand, architectural, yet impossibly fluid. Every look commanded silence.

Couture is not only about dresses. It’s about who you become when you wear them.

With love from Paris,

Sasha 💋