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I’m so happy you’re here

this blog has been a dream of mine for a long time.

A space where I share the things I truly love: fashion, travel, beauty, and the moments worth holding on to.

Here you’ll find my favorite looks, behind-the-scenes glimpses, inspiration — and a touch of the aesthetic I live by.

Originally from Ukraine, I’ve spent the past decade between Europe and Dubai, working with fashion, luxury brands, and media.

I believe style is a language — and I speak it with authenticity, attention to detail, and a deep love for beauty.

MY GOLDEN GLOBES 2026

Hello, my beloveds. Sometimes I feel as if I’m dreaming, and then the camera flashes blind me and I realize — this is reality. This is my Golden Globes moment. I took a little time to gather my thoughts before writing this. My emotions are still overflowing, my heart still beating in a jazz rhythm. Los Angeles has always pulled me in like a magnet, but this evening became a truly special chapter in the book of my life. And I’ll be honest with you — despite attending many red

SashaRay

2 days ago3 min read

MY NYC HOLIDAY DIARY: CHRISTMAS & NEW YEAR

Hello, my beloveds. There are places in the world where you can feel magic on your skin. But New York during the holidays exists in a completely different league. I’ve always dreamed of celebrating Christmas and New Year in NYC, and this year that dream finally became reality. My Christmas holidays in New York felt like a movie — and for once, I was the main character. This city has my heart. Being here during the most magical time of the year felt like stepping inside a clas

SashaRay

2 days ago2 min read

The Modern Muse Manifesto: The Art of Living Your Own Script

Hello, beloved! When Vogue published the feature referring to me as a “Modern Muse,” it marked a pivotal moment. Not out of vanity, but because it opened space to reconsider the meaning of the word itself. What does it mean to be a muse in a chaotic, digital world? Historically, a muse existed on a pedestal — silent, distant, observed. My reality is different. In 2025, a muse is a catalyst. Someone who moves, decides, builds. Someone whose life doesn’t just invite admiration

SashaRay

Dec 26, 20252 min read

La Scala Nights: Where Fashion Found Its Voice

There are evenings that feel like pages from a novel — rare, saturated, unforgettable. This one began behind velvet curtains beneath the gilded ceilings of Teatro alla Scala, where fashion met purpose at the CNMI Sustainable Fashion Awards 2025.

SashaRay

Oct 28, 20252 min read

Milan Fashion Week Diary: Glamour, Gusto, and La Scala Dreams

Milan is always more than just a city. It’s energy, rhythm, and inspiration wrapping around you from the very first moment. When I arrived for Fashion Week, a pale cream envelope was already waiting for me — embossed in gold and sealed with the words “Always Love” from Ermanno Scervino. It was that moment I knew: a new story was about to begin — one filled with light, music, and Italian magic.

SashaRay

Sep 30, 20253 min read

Above the City, Beyond the Fear: My Stay at The Lana, Dubai

Although Dubai is my home, I often find myself checking into different hotels around the city. For me, Dubai is the city of heights — and there’s something magical about staying on the top floors of a skyscraper, where you can see the entire city stretching endlessly beneath you like a glittering tapestry.

SashaRay

Jun 17, 20252 min read

Walking the Line: My Couture Moments in Cannes

Have you heard about the new dress code at Cannes this year? No “naked” dresses, sheer fabrics, deep necklines, dramatic trains, or oversized bags — only refined eveningwear. For me, it became a game: to find that fine line between elegance and boldness, where style meets subtle defiance.

SashaRay

May 29, 20252 min read

She Is the Scent: The Perfume, the Mystery, the Power

A woman should be like a fine perfume — ephemeral, enchanting, unforgettable. When she walks past, she leaves behind a trail... not just of scent, but of intrigue.

SashaRay

Jan 26, 20251 min read