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I’m so happy you’re here
this blog has been a dream of mine for a long time.
A space where I share the things I truly love: fashion, travel, beauty, and the moments worth holding on to.
Here you’ll find my favorite looks, behind-the-scenes glimpses, inspiration — and a touch of the aesthetic I live by.
Originally from Ukraine, I’ve spent the past decade between Europe and Dubai, working with fashion, luxury brands, and media.
I believe style is a language — and I speak it with authenticity, attention to detail, and a deep love for beauty.
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A Gentle Story Called Prague
Prague revealed itself to be so much deeper than postcards and picture-perfect views — it’s a city that whispers rather than shouts, that shows its charm slowly, like a story you want to keep reading.

SashaRay
Sep 222 min read


My Bodrum Escape
There are places you pass through quickly, never giving them the chance to reveal themselves. For me, Bodrum used to be just that — short visits, fleeting impressions. But this summer everything shifted. I slowed down, stayed in different hotels, and little by little, the city unfolded. Somewhere between sunrise by the sea and long summer nights, I fell completely in love.

SashaRay
Sep 142 min read


Flight to America: Where the California Dream Comes Alive
Some journeys fill you with pure anticipation. My flight from Dubai to Los Angeles felt like chasing the sun across the globe. As the plane descended, I saw the lights, the palms, the endless streets — and felt butterflies in my stomach. Stepping into the warm California breeze, it was as if I’d walked straight into a movie I’d watched a thousand times.

SashaRay
Jul 303 min read


Marrakech: a city where fairy tales come to life
I could never have imagined that I would fall in love with Morocco so deeply. But my days in Marrakech turned out to be nothing short of a fairy tale. I stayed at Royal Mansour Marrakech — a riad hotel where every corner feels as though it was created to make time flow differently. In the evenings, lanterns cast soft shadows over the arches, and mornings began with the scent of mint and cinnamon tea served in a garden where fountains whispered.

SashaRay
Jul 292 min read


The Quiet Side of Champagne: Where Sparkles Meet Stillness
When we hear the word Champagne, we usually imagine sparkles, toasts, celebration, and vibrant evenings filled with joy.But when you actually arrive in Champagne — the region, not the drink — you discover something completely unexpected: serenity. Silence. A rhythm of life that feels like a long, deep breath.

SashaRay
Jul 212 min read


Casablanca: the rhythm of presence
What do you know about Casablanca? For many, it’s just the title of an old film or a dot on the map of Morocco.But for me, it’s a city that became an unexpected contrast. A blend of Eastern charm and architectural restraint. Here, the white façades seem to mirror the ocean, while the wind carries the scent of oranges, salt, and time.

SashaRay
Jul 172 min read


Above the City, Beyond the Fear: My Stay at The Lana, Dubai
Although Dubai is my home, I often find myself checking into different hotels around the city. For me, Dubai is the city of heights — and there’s something magical about staying on the top floors of a skyscraper, where you can see the entire city stretching endlessly beneath you like a glittering tapestry.

SashaRay
Jun 172 min read


DUBAI: THE CITY I CALL HOME
Dubai is my home, my cozy corner of the world that I rediscover every single day.

SashaRay
Mar 132 min read


Le Bristol : My Quiet Chapter in the Middle of Haute Couture
Sometimes in Paris, you simply need to pause. And I don’t mean just a break between shows — I mean that moment when you open the window, breathe in the morning air laced with the scent of fresh croissants, and realize: you’re at Le Bristol Paris.
I’ve already shared with you how I spent Couture Fashion Week in Paris. That time when the city turns into a dance — fashion shuttles, backstage chaos, flashing lights, and endless traffic. Everything sparkles, excites, overwhelms.

SashaRay
Feb 282 min read


Returning to Florence: A City Where the Soul Comes Alive
Hello, beloved! Sometimes there are cities that never let you go. For me, Florence has always been one of those cities — a place I’m...

SashaRay
Nov 11, 20242 min read


Parisian Luxury: The Charm of Ladurée on the Champs-Élysées
What comes to mind when you think of Parisian luxury? For me, it is always synonymous with the famous patisserie Ladurée, Champs-Élysées

SashaRay
Oct 30, 20242 min read


Savoy London. I'm happy
Hello, beloved! What do you think when someone says “the highest level of luxury”? One of the first things that comes to my mind is the...

SashaRay
Nov 6, 20231 min read


J.K. Place Paris: A gem of luxury in the heart of Paris
Hello beloved! Whether you are planning special moments with your significant other or just a unique trip, I have the perfect plan. I...

SashaRay
Sep 18, 20231 min read


Fabulous weekend at a French chateau
Hello beloved! If you think that a weekend in France is exactly Paris with luxury shopping and champagne with a view of that very tower,...

SashaRay
Jun 25, 20231 min read


Carlton Cannes: the Riviera's most recognizable hotel
During the Cannes Film Festival Carlton Cannes, a Regent Hotel celebrated its second reopening after renovations. I was lucky to be here...

SashaRay
May 31, 20231 min read


The most romantic resort in the Maldives: Raffles Maldives Meradhoo
Hello beloved! I hope your summer passes sunny, with cocktails and pleasure. I love these months very much for the relaxed atmosphere of...

SashaRay
Mar 30, 20232 min read


Le Grand Controle: my Marie Antoinette style weekend
Hello beloved! Even in my wildest dreams, I did not expect to be in this majestic place. The mansion on the grounds of the Château de...

SashaRay
Feb 23, 20231 min read


My fashion weekend in Mandarin Oriental Milan
Hello beloved! Milan is one of my favorite cities where I often go on business trips. In my free time, I love visiting contemporary art...

SashaRay
Dec 13, 20221 min read


Swiss retreat and perfect SPA detox at Clinique La Prairie
Hello, beloved! Have you ever felt the lightning speed with which the days rush by? I think it’s important to press “pause” in time,...

SashaRay
Aug 28, 20221 min read


Swiss Riviera and Le Montreux Palace
Hello, beloved! Le Montreux Palace is the epitome of elegance in the Swiss Riviera region. It absolutely lives up to its name “Palace”,...

SashaRay
Aug 21, 20221 min read
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