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I’m so happy you’re here

this blog has been a dream of mine for a long time.

A space where I share the things I truly love: fashion, travel, beauty, and the moments worth holding on to.

Here you’ll find my favorite looks, behind-the-scenes glimpses, inspiration — and a touch of the aesthetic I live by.

Originally from Ukraine, I’ve spent the past decade between Europe and Dubai, working with fashion, luxury brands, and media.

I believe style is a language — and I speak it with authenticity, attention to detail, and a deep love for beauty.

MY GOLDEN GLOBES 2026

Hello, my beloveds. Sometimes I feel as if I’m dreaming, and then the camera flashes blind me and I realize — this is reality. This is my Golden Globes moment. I took a little time to gather my thoughts before writing this. My emotions are still overflowing, my heart still beating in a jazz rhythm. Los Angeles has always pulled me in like a magnet, but this evening became a truly special chapter in the book of my life. And I’ll be honest with you — despite attending many red

SashaRay

2 days ago3 min read

MY NYC HOLIDAY DIARY: CHRISTMAS & NEW YEAR

Hello, my beloveds. There are places in the world where you can feel magic on your skin. But New York during the holidays exists in a completely different league. I’ve always dreamed of celebrating Christmas and New Year in NYC, and this year that dream finally became reality. My Christmas holidays in New York felt like a movie — and for once, I was the main character. This city has my heart. Being here during the most magical time of the year felt like stepping inside a clas

SashaRay

2 days ago2 min read

The Modern Muse Manifesto: The Art of Living Your Own Script

Hello, beloved! When Vogue published the feature referring to me as a “Modern Muse,” it marked a pivotal moment. Not out of vanity, but because it opened space to reconsider the meaning of the word itself. What does it mean to be a muse in a chaotic, digital world? Historically, a muse existed on a pedestal — silent, distant, observed. My reality is different. In 2025, a muse is a catalyst. Someone who moves, decides, builds. Someone whose life doesn’t just invite admiration

SashaRay

Dec 26, 20252 min read

La Scala Nights: Where Fashion Found Its Voice

There are evenings that feel like pages from a novel — rare, saturated, unforgettable. This one began behind velvet curtains beneath the gilded ceilings of Teatro alla Scala, where fashion met purpose at the CNMI Sustainable Fashion Awards 2025.

SashaRay

Oct 28, 20252 min read

Milan Fashion Week Diary: Glamour, Gusto, and La Scala Dreams

Milan is always more than just a city. It’s energy, rhythm, and inspiration wrapping around you from the very first moment. When I arrived for Fashion Week, a pale cream envelope was already waiting for me — embossed in gold and sealed with the words “Always Love” from Ermanno Scervino. It was that moment I knew: a new story was about to begin — one filled with light, music, and Italian magic.

SashaRay

Sep 30, 20253 min read

A Gentle Story Called Prague

Prague revealed itself to be so much deeper than postcards and picture-perfect views — it’s a city that whispers rather than shouts, that shows its charm slowly, like a story you want to keep reading.

SashaRay

Sep 22, 20252 min read

My Bodrum Escape

There are places you pass through quickly, never giving them the chance to reveal themselves. For me, Bodrum used to be just that — short visits, fleeting impressions. But this summer everything shifted. I slowed down, stayed in different hotels, and little by little, the city unfolded. Somewhere between sunrise by the sea and long summer nights, I fell completely in love.

SashaRay

Sep 14, 20252 min read

Flight to America: Where the California Dream Comes Alive

Some journeys fill you with pure anticipation. My flight from Dubai to Los Angeles felt like chasing the sun across the globe. As the plane descended, I saw the lights, the palms, the endless streets — and felt butterflies in my stomach. Stepping into the warm California breeze, it was as if I’d walked straight into a movie I’d watched a thousand times.

SashaRay

Jul 30, 20253 min read

Marrakech: a city where fairy tales come to life

I could never have imagined that I would fall in love with Morocco so deeply. But my days in Marrakech turned out to be nothing short of a fairy tale. I stayed at Royal Mansour Marrakech — a riad hotel where every corner feels as though it was created to make time flow differently. In the evenings, lanterns cast soft shadows over the arches, and mornings began with the scent of mint and cinnamon tea served in a garden where fountains whispered.

SashaRay

Jul 29, 20252 min read

The Quiet Side of Champagne: Where Sparkles Meet Stillness

When we hear the word Champagne, we usually imagine sparkles, toasts, celebration, and vibrant evenings filled with joy.But when you actually arrive in Champagne — the region, not the drink — you discover something completely unexpected: serenity. Silence. A rhythm of life that feels like a long, deep breath.

SashaRay

Jul 21, 20252 min read

Casablanca: the rhythm of presence

What do you know about Casablanca? For many, it’s just the title of an old film or a dot on the map of Morocco.But for me, it’s a city that became an unexpected contrast. A blend of Eastern charm and architectural restraint. Here, the white façades seem to mirror the ocean, while the wind carries the scent of oranges, salt, and time.

SashaRay

Jul 17, 20252 min read

Above the City, Beyond the Fear: My Stay at The Lana, Dubai

Although Dubai is my home, I often find myself checking into different hotels around the city. For me, Dubai is the city of heights — and there’s something magical about staying on the top floors of a skyscraper, where you can see the entire city stretching endlessly beneath you like a glittering tapestry.

SashaRay

Jun 17, 20252 min read

Walking the Line: My Couture Moments in Cannes

Have you heard about the new dress code at Cannes this year? No “naked” dresses, sheer fabrics, deep necklines, dramatic trains, or oversized bags — only refined eveningwear. For me, it became a game: to find that fine line between elegance and boldness, where style meets subtle defiance.

SashaRay

May 29, 20252 min read

A New Point of View: My Walk at the Printemps Runway

This week I did something unexpected — I walked the runway. Not as a model, but as myself. The moment happened thanks to the beautiful team at Printemps, one of Paris' most iconic department stores. It was more than just a show — it was an invitation to step into a different perspective. Usually, I’m on the other side of the lens or the runway — creating, observing, curating. But this time, I became part of the scene.

SashaRay

Mar 20, 20251 min read

DUBAI: THE CITY I CALL HOME

Dubai is my home, my cozy corner of the world that I rediscover every single day.

SashaRay

Mar 13, 20252 min read

Le Bristol : My Quiet Chapter in the Middle of Haute Couture

Sometimes in Paris, you simply need to pause. And I don’t mean just a break between shows — I mean that moment when you open the window, breathe in the morning air laced with the scent of fresh croissants, and realize: you’re at Le Bristol Paris. I’ve already shared with you how I spent Couture Fashion Week in Paris. That time when the city turns into a dance — fashion shuttles, backstage chaos, flashing lights, and endless traffic. Everything sparkles, excites, overwhelms.

SashaRay

Feb 28, 20252 min read

The Essence of Couture

To me, couture is about talent. About the inspiration that breathes between folds of fabric. About the devotion of designers who turn a concept into art. It’s not just about wearing a dress — it’s about carrying its philosophy, the kind of beauty born in the silence of a studio and revealed under the lights of the runway.

SashaRay

Feb 18, 20252 min read

She Is the Scent: The Perfume, the Mystery, the Power

A woman should be like a fine perfume — ephemeral, enchanting, unforgettable. When she walks past, she leaves behind a trail... not just of scent, but of intrigue.

SashaRay

Jan 26, 20251 min read