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I’m so happy you’re here
this blog has been a dream of mine for a long time.
A space where I share the things I truly love: fashion, travel, beauty, and the moments worth holding on to.
Here you’ll find my favorite looks, behind-the-scenes glimpses, inspiration — and a touch of the aesthetic I live by.
Originally from Ukraine, I’ve spent the past decade between Europe and Dubai, working with fashion, luxury brands, and media.
I believe style is a language — and I speak it with authenticity, attention to detail, and a deep love for beauty.
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Above the City, Beyond the Fear: My Stay at The Lana, Dubai
Although Dubai is my home, I often find myself checking into different hotels around the city. For me, Dubai is the city of heights — and there’s something magical about staying on the top floors of a skyscraper, where you can see the entire city stretching endlessly beneath you like a glittering tapestry.
SashaRay
3 days ago2 min read
A New Point of View: My Walk at the Printemps Runway
This week I did something unexpected — I walked the runway. Not as a model, but as myself.
The moment happened thanks to the beautiful team at Printemps, one of Paris' most iconic department stores. It was more than just a show — it was an invitation to step into a different perspective. Usually, I’m on the other side of the lens or the runway — creating, observing, curating. But this time, I became part of the scene.
SashaRay
Mar 201 min read
DUBAI: THE CITY I CALL HOME
Dubai is my home, my cozy corner of the world that I rediscover every single day.
SashaRay
Mar 132 min read
She Is the Scent: The Perfume, the Mystery, the Power
A woman should be like a fine perfume — ephemeral, enchanting, unforgettable. When she walks past, she leaves behind a trail... not just of scent, but of intrigue.
SashaRay
Jan 261 min read
Returning to Florence: A City Where the Soul Comes Alive
Hello, beloved! Sometimes there are cities that never let you go. For me, Florence has always been one of those cities — a place I’m...
SashaRay
Nov 11, 20242 min read
THE MYSTERY ON THE COVER: SASHA RAY IN THE "MYSTERY ISSUE" OF VOGUE PORTUGAL
Reality can be a mystical journey where dreams take mysterious forms. My cover work for VOGUE Portugal revealed stories from the shadows.
SashaRay
Oct 30, 20242 min read
Parisian Luxury: The Charm of Ladurée on the Champs-Élysées
What comes to mind when you think of Parisian luxury? For me, it is always synonymous with the famous patisserie Ladurée, Champs-Élysées
SashaRay
Oct 30, 20242 min read
WIBA AWARDS 2024: Best Fashion-Lifestyle Influencer… it’s Sasha Ray!
Hello, beloved! Cannes has been generous to me this year. So many impressions from the red carpet of the film festival, exciting film...
SashaRay
May 30, 20242 min read
THE RED CARPET OF CANNES 2024: Four Fantastic Looks at Premieres
The red carpet of Cannes fills me with awe. Every year, I eagerly anticipate and prepare with excitement. I meticulously select my outfits,
SashaRay
May 28, 20242 min read
I BELIEVE IN TIME-TRAVELING THROUGH DECADES: My First Film Photography Session
It's pure magic because it feels like looking at yourself through the prism of time.
SashaRay
May 24, 20241 min read
First Time in Bali
Hello, beloved! This is one of those moments when the place itself calls you. The island of Bali beckoned me. Of course, I didn't...
SashaRay
May 10, 20242 min read
COVERGIRL: SASHA RAY ON THE COVER OF VOGUE
My photo on the cover of VOGUE Beauty and several simply fantastic shots by Victor Danilov in GUCCI-inspired looks.
SashaRay
Apr 22, 20241 min read
Couture Fashion Week in Paris
One of my favorite French desserts is Couture Fashion Week in Paris. I indulge in champagne, the beautiful and fashion-obsessed people...
SashaRay
Feb 12, 20242 min read
Savoy London. I'm happy
Hello, beloved! What do you think when someone says “the highest level of luxury”? One of the first things that comes to my mind is the...
SashaRay
Nov 6, 20231 min read
PFW DAILY: My old money look at the SS24 Arkis show
Hello, beloved! In the heart of the fashion capital, among the luxury and glamor that radiates from Paris Fashion Week, I chose a very...
SashaRay
Oct 5, 20231 min read
PFW DAILY: A celebration of femininity at SS24 Maison Valentino
Hello, beloved! Another great show was SS24 Maison Valentino. To be and feel like a participant, to see how the trends of the next season...
SashaRay
Oct 3, 20231 min read
PFW DAILY: Balmain fashion show
Hello, beloved! Like many who were looking forward to the Balmain fashion show, I was excited about this event. Both street style and the...
SashaRay
Oct 2, 20231 min read
MFW: SS24 fashion shows. How it was
Hello, beloved! I visit Milan several times every year and love this bustling Italian city for its unique aesthetic. It seems to me that...
SashaRay
Sep 29, 20231 min read
Hello again red carpet at the Venice Film Festival 2023
Hello, beloved! My fall started with a red carpet. Luxurious, right? The Venice Film Festival is the oldest and most glamorous of them...
SashaRay
Sep 28, 20232 min read
J.K. Place Paris: A gem of luxury in the heart of Paris
Hello beloved! Whether you are planning special moments with your significant other or just a unique trip, I have the perfect plan. I...
SashaRay
Sep 18, 20231 min read
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