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I’m so happy you’re here

this blog has been a dream of mine for a long time.

A space where I share the things I truly love: fashion, travel, beauty, and the moments worth holding on to.

Here you’ll find my favorite looks, behind-the-scenes glimpses, inspiration — and a touch of the aesthetic I live by.

Originally from Ukraine, I’ve spent the past decade between Europe and Dubai, working with fashion, luxury brands, and media.

I believe style is a language — and I speak it with authenticity, attention to detail, and a deep love for beauty.

MY GOLDEN GLOBES 2026

Hello, my beloveds. Sometimes I feel as if I’m dreaming, and then the camera flashes blind me and I realize — this is reality. This is my Golden Globes moment. I took a little time to gather my thoughts before writing this. My emotions are still overflowing, my heart still beating in a jazz rhythm. Los Angeles has always pulled me in like a magnet, but this evening became a truly special chapter in the book of my life. And I’ll be honest with you — despite attending many red

SashaRay

Jan 203 min read

The Modern Muse Manifesto: The Art of Living Your Own Script

Hello, beloved! When Vogue published the feature referring to me as a “Modern Muse,” it marked a pivotal moment. Not out of vanity, but because it opened space to reconsider the meaning of the word itself. What does it mean to be a muse in a chaotic, digital world? Historically, a muse existed on a pedestal — silent, distant, observed. My reality is different. In 2025, a muse is a catalyst. Someone who moves, decides, builds. Someone whose life doesn’t just invite admiration

SashaRay

Dec 26, 20252 min read

Milan Fashion Week Diary: Glamour, Gusto, and La Scala Dreams

Milan is always more than just a city. It’s energy, rhythm, and inspiration wrapping around you from the very first moment. When I arrived for Fashion Week, a pale cream envelope was already waiting for me — embossed in gold and sealed with the words “Always Love” from Ermanno Scervino. It was that moment I knew: a new story was about to begin — one filled with light, music, and Italian magic.

SashaRay

Sep 30, 20253 min read

A New Point of View: My Walk at the Printemps Runway

This week I did something unexpected — I walked the runway. Not as a model, but as myself. The moment happened thanks to the beautiful team at Printemps, one of Paris' most iconic department stores. It was more than just a show — it was an invitation to step into a different perspective. Usually, I’m on the other side of the lens or the runway — creating, observing, curating. But this time, I became part of the scene.

SashaRay

Mar 20, 20251 min read

The Essence of Couture

To me, couture is about talent. About the inspiration that breathes between folds of fabric. About the devotion of designers who turn a concept into art. It’s not just about wearing a dress — it’s about carrying its philosophy, the kind of beauty born in the silence of a studio and revealed under the lights of the runway.

SashaRay

Feb 18, 20252 min read